Studio 28 - Wyoming Michigan

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Studio 28

Name: Studio 28 Street: 1350 28th St SW

City: Wyoming State: MI Zip: Phone:

County: Kent

Operator: Jack Loeks Theatres

Open: N/A

Closed: Nov 2008

Capacity:

Status: Closed

Web Address: N/A

Number of visits to this page since February 23, 2007: 3374

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Entry Date: 1/1/2010 - Mike: Studio 28 Closed its doors in November of 2008.

Entry Date: 11/21/2008 - Grand Rapids Press: Studio 28 patrons remember life 'in the theater'

by John Serba | The Grand Rapids Press

Friday November 21, 2008, 11:14 PM

WYOMING -- Studio 28's era is nearing its end.

Upon learning the Wyoming movie theater complex is shutting down on Sunday after a 43-year legacy, numerous current and former customers and employees openly have expressed their emotions.

Tom DeMaagd worked for Jack Loeks, founder of Studio and the Loeks Theatres chain, when the movie house opened on Christmas day 1965. A student at Western Michigan University at the time, he sold concessions at the neighboring drive-in theater during his holiday break.

"It was an exciting time and a beautiful theater," DeMaagd said. "Mr. Loeks was quite ahead of his time."

DeMaagd's mother, Ginny, was Jack Loeks' assistant during Studio 28's construction and worked for the company for 50 years.

"When I heard it was closing, I just had to come by and say goodbye to it," Ginny DeMaagd said.

She and Tom recalled the original, smaller theater building and was reminded how much she missed the "more family friendly" atmosphere.

"Now, there are so many lights aglow, but I remember when there was a round box office with a little light and the first thing you noticed was the smile of the cashier," she said.

While the DeMaagds are sad to see it go, Tom DeMaagd understands the necessity of its closing.

"We could see that the parking lot isn't as full as it used to be," said Tom DeMaagd, who lives and works in Wyoming and owns the Burlingame Dairy Dip ice cream shop.

"I understand it from a business aspect, but there are still a lot of feelings there.

"Studio was part of our community. To see a local business close down, it's sad."

Tom and Ginny plan to attend Studio 28's closing reception at 5 p.m. Sunday. All concessions, including beer, will be $1, and a silent auction will be held to benefit charity. There will be live music, and a commemorative key chain will be handed out to patrons while supplies last. The theater's final movie will be "Madagascar: Escape 2 Africa," at 7 p.m. in the 815-seat Theater One.

The theater's closing was announced last week by Loeks Theatres president and owner John Loeks, who said business at the megaplex has dropped 75 percent in the past decade. Its 54 employees will be transferred to other theaters in the Loeks chain, which includes Celebration Cinema locations statewide, four in the Grand Rapids area.

Studio's MoPix equipment, which aids hearing- and vision-impaired moviegoers, will be moved to the Celebration Cinema at RiverTown Crossings in Grandville. MoPix screenings will be scheduled there starting Monday.

Jack Loeks widely is considered the pioneer of the multiplex theater, and Studio 28 was his flagship site. When Studio expanded to 20 screens in 1988, it became the world's largest theater complex, holding that title until 1995.

Last week, a Web page was posted at celebrationcinema.com for Studio 28 customers to post their thoughts -- and the comments poured in.

"There has been a lot of reminiscing going on this week," said Steve VanWagoner, vice president of marketing for Loeks Theatres. "We've had a lot of great comments from people on the Web site -- memories about the first time their parents took them there, first dates, how husbands and wives met. We've had many former employees call or write or stop by, too."

When John Pepper was 12, he saw "Boeing Boeing," starring Tony Curtis and Jerry Lewis, the day Studio 28 opened.

"The theater was absolutely beautiful .... No grand opening or anything, just the first day of business .... Studio 28 will be missed," said Pepper, who lives in Howard City. "It has been a part of our lives for what seems like forever .... Over the last 43 years, I've taken my girlfriend, wife, kids and now grandkids to the movies at Studio. It's sad to see it go. Maybe I can get the whole family to go one last time."
E-mail John Serba: jserba@grpress.com

Entry Date: 11/15/2008 - John McDowell: Grand Rapids television stations are reporting that the Studio 28 will be closing as of Sunday, November 23. Annual attendance is reported to be only 25% of what it was just a few years ago.

Entry Date: 11/25/2005 - Chuck Sutton: Recently Studio 28 had to one theater Mopix technologty for the visualy asnd hearing impaired. For those with hearing impairments or those that just like to read you can get a reflective screen to fit in your drink holder to read the captions projected on the back of the theater. It also has special earphones that cantains audio descriptions of what is on the screen.

Entry Date: 1/6/2003 - WaterWinterWonderland: Strong commitment to foreign and independent films, 20 screens, 6,000 seats, $7.75 for adults, $5.50 for seniors, children and matinees.
Stadium seating. Tickets can be purchased online.

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