Phoenix Theaters at West River - Farmington Hills Michigan

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Phoenix Theaters at West River

Name: Phoenix Theaters at West River Street: 30170 Grand River Ave

City: Farmington Hills State: MI Zip: Phone: (810) 476-8840

County: Oakland

Operator: Phoenix Theaters

Open: N/A

Closed: N/A

Capacity:

Status: Open

Web Address: N/A

Notes: AKA Movies at West River

Number of visits to this page since February 23, 2007: 4755

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Entry Date: 6/20/2009 - jt: The Phoenix Theatres at West River are now under the operation of Dipson Theatres.

Entry Date: 8/22/2003 - Detroit News: Theater owner adds site in Farmington Hills

By Neal Haldane / Special to The Detroit News

FARMINGTON HILLS -- Up until mid-May, Phoenix Theatres operated the only first-run movie theater in Detroit.

Now, with the opening of the Phoenix Theatres at West River Centre, the company also operates the only movie theater in Farmington Hills.

Cory Jacobson, Phoenix Theatres president, turned a former AMC theater in Detroit at the Bel-Air Center and the former United Artists outlet in Farmington Hills into his own movie houses. He wants them to be where moviegoers go in both communities.

"I think a theater has to be a part of the community," Jacobson said. "For me, a movie theater is a place you go on your first date, or its where you take your kids to see your favorite Disney film. Its like an institution."

And now he wants to add more theaters to his holdings.

"We would very much like to have another theater in the city of Detroit," Jacobson said. "There is one other site that excites our interest a lot. The real estate and a lot of things have to come together to make something like that happen. Its a long process."

His nine- and 10-screen theaters, however, are competing against larger ones that feature stadium-seating and 20 to 30 screens.

"There are some things we do that are competitive," said Jacobson, who founded the private company with Charlie Murray. "First off, our admission prices are a lot less than theirs."

Phoenix Theatre ticket prices are $7 for adults, $5 for senior citizens/children and $5 for matinees. That compares, for example, with $8.50 for adult, $5.50 for seniors/children and $5.75 matinee prices at the Star Southfield.

"We give free refills on all sizes of popcorns and all sizes of drinks," he said, "Our self-serve Pepsi station cuts our concession lines by 30 percent."

This year, Jacobson expects nearly 500,000 admissions in Detroit, more than double the number before he took over. Farmington Hills is expected to sell 350,000 tickets -- up from 200,000 under the previous owner.

"We dont have to be the biggest or turning the largest numbers," Jacobson said. "We can be successful in our own little corner of the world. Thats what makes Detroit work and I think thats what will make this (Farmington Hills) work."

The financial picture for theater owners is improving, both nationally and in the state, said Nancy Hagan, president of the Michigan chapter of the National Association of Theatre Owners.

"The theater business is rebounding," said Hagan, who also serves as the chief financial officer for Jack Loeks Theatres, which operates eight theaters in western Michigan. "A lot of the companies have come out of Chapter 11 (bankruptcy) and are more stable than they were two to three years ago."

Thats when almost a dozen movie theater operators declared bankruptcy, including Regal Cinemas, the largest movie theater operator in the country, General Cinemas, Loews Cineplex Entertainment and Carmike Cinemas. A number of Detroit-area theaters closed during that upheaval, including several AMC and Showcase Cinema screens.

Some of the closed theaters were torn down, revamped for other uses, or changed hands, but "more often than not, they have closed and not re-opened," Hagan said.

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