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Beverly Theatre

Address: 10709 Grand River Ave
City: Detroit State: MI Zip: Phone:  
County: Wayne
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Open: 1937 Closed: 1964 Capacity: 1475    
Owner: Wisper-Wetsman
Web Address: N/A
Number of visits to this page since Sept 2013: 8719

4/5/2016 - Ron Lee
I was a student at Mackenzie High school in the spring of 1967 and was an usher (gold jacket) at the Beverly. Jiimmy Jackson, Herman Stewart and Jessie and I, all maned the box office and refreshment counter in addition to our usher responsibilities. A great experience and the chance to see good movies like You only live twice and Born Free.
4/5/2016 - John
Me and my brother and friends Larry McDougal and skip Marshall used to go to the Beverly show every weekend. We would hop the train at grand River and Joy Road and ride it down to the Beverly show. We would hop off the train play on the World War Two, Sherman tank that they had on display on grand river near the Beverly show and then go to the show on Saturdays. Great memories lots of fun until the neighborhood fell apart. Good memories.

2/27/2015 - Norene
I believe I saw all the Elvis Pressley movies at the Beverly Theater. Oh my God me and my sisters, walked up on Grand River from our home (on Prairie St. ) every Sunday to go to the show. It had to be around 1965 - 1967. What memories I went to Tappan Jr.

High School, so I was 12 years old in 1965, and my parents allowed me (as the oldest girl) to have freedom and responsibility.
12/29/2014 - Alan Sibley
My grandfather was the manager there for a while before it closed up. I worked as an usher for a while when the beach party movies played there. I stood next to one of the girls from the movies when they came there and I also got to ride in the Chrysler turbine car when it was brought there for a movie it was in.
3/4/2011 - Jack
Went there in 1965 as a10 year old to see the Beatles in Help.
11/4/2010 - Garyrc
The Beverly had unique seats: the seat backs had a spring mechanism that allowed the patron to lean back and recline slightly. Though common today, the reclining seat was unique at the time. It was a very nice place, and I am quite sure the last feature I saw there was in October 1965, The Secret of My Success.
10/28/2010 - Frank P.
These type of web sites are gold. Boy does this place bring back memories, and though I lived near MacKenzie High School, we did come to this place often and also the Tower further west on Grand River. In fact, the last time I was at this theatre to see a movie was around July of 1964, when an older cousin that I begged to take me because he drove, finally gave in and took me to see Hard Days Night. What a thrill it was to see the Beatles on the big screen at the Beverly and how I bragged about it all around the neighborhood. Mike my cousin told me later that he really hated the thought of going to see the Beatles, but was he glad he did.

I think that movie began his listening to that type of rock & roll. Seeing the pictures brought back one thing that happened to me. My mother and I were entering Federals from the back parking lot, and we were going down the escalator when somehow my right cowboy boot strap got caught in the stairs which begun to suck my boot along with my foot into the moving stairs which I began to scream as well as my mother. Out of nowhere came a man jumping over people and when he got to me, he pulled my foot out of the boot just as it began to grind up in the stairs saving me from certain loss of my foot.

Federals gave me a new pair of cowboy boots, and didn't go near an escalator until I was in my mid twenties and still cringe when I use them now. Never did know who that man was, but if somehow he sees this, thank you for being my hero that day, because you were just that a hero. Always wanted to say thnk you somehow, I guess I just did.

8/13/2010 - G.E.
What a wonderful walk down memory lane (which is why I looked up this site!) I was talking to a friend about my life forty years ago in Michigan and couldn''t remember the names of some of the venues that molded and impacted my early sense of identity in the fifties and sixties. So grateful for the description of the Beverly Theater, it brought me right back to Saturday movies, and the old photos of Grand River and Oakman were a bonus! I watched my last Dean Martin and Jerry Lewis movie at the Berverly;what a traumarumbled through our neighborhood when they broke up- almost equal to Eddie Fischer and Debbie Reynold''s demise. (Oh Tammy, how could he?) My father came to the movies with us once in a while for a special summer evening treat and we were mortified because he would guffaw at the cartoons. We''d shrink down in our seats as he slapped his knee in hilarity. (I appreciate it more now as you can well imagine.

) My friends liked jujubees or dots, I chose junior mints. We''d share and spend the duration of the movie trying to pry our jaws apart, and clear that gummy sticky candy out of our molars. After the movies (tip-toeing past the drunks sleeping in the back row) we''d head next door to Federal''s basement and get a chili burger, which was a loose meat sandwich with onions, pickles, and mustard, then walk home to Davison and Ohio St, just past Nobel School. It was a bit of a walk, but we walked back then.

In the evening we''d play Draw the Circle on the Old Man''s Back and Cars are Bombs! which was a version of duck and cover. Thanks for the blast from the past.
6/19/2010 - Barbara
The Beverly Theater is just one example of life during the 1950''s in Detroit''s neighborhoods. During the mid & late 1950''s my brother Jimmy and I went to our neighbor show, the Beverly, every Saturday. The theater was spotless, well managed and had beautiful framed artistic posters (of current movies and future movies) displayed on the walls, both inside & outside. The movies started around 12:00 when the lights were lowered. The theater was black, pure black, you could not even see your hand in front of your face.

Then, the first movie of a double feature. Next, came the cartoons and the previews. Finally, the last full lenght movie was shown. The ushers were in full dress, wearing clean pressed uniforms, little hats & carried flashlights.

They would walk up & down the aisles shining a light on floor of the row, for anyone needed to get in or out. Every other aisle seat had a tiny bulb built in, providing small stream of light on the floor for walking, this light stayed on during the entire features. Our mom gave us each. 25 cents (one quarter) to spend on refreshments and we bought the same thing each Saturday for 6-7 years.

Jimmy spent. 10 cents on popcorn and. 15 cents on root beer barrels candy. I spent.

10 cents on popcorn and. 15 cents on cherry drops candy. Sodas/Drinks ? Nope ! They didn''t sell any beverages at that time. Beverages were sold years later.

The older kids, those teenagers, would get in trouble by sitting in the last two rows talking and kissing. The ushers would stop the talking, the manager would make those kissing leave the theater, along with threats of telling their parents. The Beverly was just one of the neighborhood experiences, there were Beverly''s all over the city of Detroit back then - every meighborhood had theirs, they just had different names. Note: This is dedicated to my Jimmy, 1944-1992.

4/14/2010 - Bob Ross
I attended many Saturday matinees at the Beverly at. 20 cents admission. Usually 2 full length features (a cowboy or horror flick) and 4 yes 4 color cartoons, Tom and Jerry were my faves! The ushers always in uniform and BOSSY! A cavernous lobby in art moderne with color posters of upcoming movies that started downtown and worked their way down Grand River. I recall seeing the Seventh Voyage of Sinbad the only time I ever saw the black stage curtains closed after the movie. The theatre was a mess of popcorn boxes and candy wrappers after the huge crowd left.

The Beverly building is still there. It became a holy roller church in the late 60s and is now a part of a large mega church complex in the Federal Dept Store building Grand River & Oakman. I would imagine the auditorium, stage and projection booth are still largely intact. One interesting fact, there was a small blue light above the two fire exits on each side of the stage to alert the BOSSY ushers if someone let their buddies sneak in.

In those days (1950s) the ushers would grab you by the skruff of the neck and show you the lobby door, ah nostalgia! All of the Elvis Presley movies ran there. Loving You, Love Me Tender, Jailhouse Rock etal. Long lines around the theatre''s east side along side the parking lot all for twenty centers under 12 and adults at just sixty fixe cents. You''vd gotta wonder how the stars, studios and theatres made money at that price?.

12/9/2009 - Beverly (Jones) Camarata
When I asked why my mother named me Beverly, she said she liked the name and she liked movies - and went to the movies at the Beverly Theater in Detroit where we lived at the time I was born in 1949. It just dawned on me there might be something of my namesake on the internet. It''s like connecting with my roots.
1/10/2004 - Cinema Treasures
The Beverly opened in 1937, for Mamie Kogan and Robert Silberstein. It was designed in Art Moderne style by Charles N. Agree and could seat around 1475. The Beverly was erected in less than four months, and cost close to a quarter million dollars to build. It later was operated by the Wisper & Wetsman circuit.

The theater was closed in 1964 and razed in the late 70s. Cinema Treasures Link.
8/7/2003 - Dave
This theater was re-openend in the late sixties when Russ Gibb lost his lease rights at the Grande Ballroom and there was a few rock shows here during this time.

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