White Tower Hamburgers - Detroit MI

Address: 10337 Joseph Campau Ave
City: Detroit
State: MI
Zip: 48212
County: Wayne
Number of visits to this page: 91
Disclaimer:

Please note that location entries may feature older photos or post card views that may not represent the current appearance or features of the attraction. This site is intended to be a historical as well as current record of various attractions but it is not always possible to have up-to-date information due to the vast number of locations featured here. We ask you consult the propietor for current information.

General Information:

This old hamburger stand chain goes back a long way and went head-to-head with White Castle in both the marketplace and in court. I have looked up all of the Michigan locations and did find some of the old buildings left standing, mainly in Detroit. The majority of them are long-gone however. One thing I noticed is that the White Towers I found seemed to be pretty tiny which is cool. I have also re-posted Bobby Peacock's list which was an invaluable resource.

From Wikipedia:

White Tower Hamburgers was a fast food restaurant chain that was founded in 1926 in Milwaukee, Wisconsin. With its similar white fortress-like buildings and menu it is considered to be an imitator of White Castle chain that was founded in 1921. The chain was successful and expanded to other cities, including Chicago, Indianapolis, Cleveland, Dayton, Detroit, Philadelphia, Pittsburgh, Baltimore, New York City, Albany, Boston, Richmond, Virginia, and as far south as Sarasota, Florida. During the Great Depression, White Tower sold hamburgers for five cents. The whiteness of the restaurant was meant among other things to evoke the notion of hygienic conditions, and the chain had staff dressed as nurses, dubbed the "Towerettes," to help make this argument.

At its peak in the 1950s there were 230 White Tower locations. The chain began a slow decline. The last location, in Toledo, Ohio, closed its doors permanently in April 2022 due to a fire.

John E. Saxe and Thomas E. Saxe started White Tower Hamburgers after investigating various White Castle locations, observing operations and hiring a White Castle operator. The first location opened near Marquette University in Milwaukee, Wisconsin. By the end of 1927, there were six locations in Milwaukee and Racine, Wisconsin. In 1929, White Tower put 30 locations in Detroit alone. Despite the Depression, White Tower expanded to 130 locations. White Tower placed many of its restaurants near train and trolley stops.

In 1929, White Castle sued White Tower in Minnesota for unfair competition and White Tower counter-sued in Michigan as White Tower had arrived in Michigan first. The Minnesota case ended in 1930 in favor of White Castle, forcing White Tower to end its use of similar building designs, slogans and name along with a $82,000 judgment. The Michigan case dragged on until 1934, revealing the hiring away of a White Castle location operator and photographing of the latest White Castle to keep up on design.

The United States Court of Appeals for the Sixth Circuit later affirmed the lower court's rulings that they had copied White Castle deliberately. White Castle refrained from forcing a name change for White Tower but did require new locations to pay a royalty fee, and to send photos of the locations. Having to change its look, White Tower first used an art deco, then modernistic designs. Territorially, White Tower and White Castle stayed away from each other from then on.

In 1941, White Tower Management Corporation moved its headquarters to Six Suburban Ave., Stamford, Connecticut. At its peak in the mid-1950s, the chain had 230 stores in several states. It tested the "Tower-O-Matic" automated restaurant in the 1950s and 60s with little success. It also attempted a sit-down restaurant called Marbett's. Many later suburban White Tower restaurants featured curb service with car hops.

Brock Saxe took over as president of White Tower Management Corporation in 1970 from his father, T. E. Saxe, when he retired. Brock changed the name of White Tower Corporation to Tombrock Corporation on the corporation's 50th anniversary as it also owns a chain of steakhouses called Brock's. With the migration of people to the suburbs and most of the White Tower locations in the city, by 1979 only 80 Tombrock Corporation-owned locations remained. Tombrock Corporation branched out into franchising Burger Kings and Golden Skillet Chicken. Today, Tombrock Corporation, having exited the restaurant business as an operator, is a real estate investment and management company based in New Canaan, Connecticut. The company's trademark expired in 2005.

Info Updates:
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 Photos:6
White Tower Hamburgers - Detroit - 10337 Joseph Campau Ave (newer photo)
Detroit - 10337 Joseph Campau Ave (newer photo)
White Tower Hamburgers - Dearborn - 13501 Michigan Ave (newer photo)
Dearborn - 13501 Michigan Ave (newer photo)
White Tower Hamburgers - Detroit - 15201 Livernois Ave (newer photo)
Detroit - 15201 Livernois Ave (newer photo)
White Tower Hamburgers - Detroit - 17348 Woodward Ave (newer photo)
Detroit - 17348 Woodward Ave (newer photo)
White Tower Hamburgers - Detroit - 5921 Grand River Ave (newer photo)
Detroit - 5921 Grand River Ave (newer photo)
White Tower Hamburgers - Bobby Peacock List Of Outlets (newer photo)
Bobby Peacock List Of Outlets (newer photo)
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