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This 10 room motel was originally operated by Orlo and Ruth Wildfong. The Wildfong's also owned a gas station in town. The place was promoted to the skiing crowd given its proximity to Mt. Mancelona, Schuss Mountain, Shanty Creek and Boyne Mountain. Sometime later, Frank and Margaret Watson took over. They changed the name to Watson's Motel.
I have searched the historical aerial photos and street views and I have not located where this motel was yet. It is not operating as of 2022 under either name. The 2 small mentions in the newspaper archives were from the 1970's but I am sure the place was open much earlier, given the look of it and the post cards.