Riverland Theatre - Sterling Heights MI

Address: Van Dyke & 19.5-Mile
City: Sterling Heights
State: MI
Zip: 48314
County: Macomb
Open:
Capacity:
Owner History:
Theater Type: Shopping Center - Early Multiplex
Number of visits to this page: 4177
General Information:

I finally checked the street views on this and the building still stands, at least of 2018. The similarity between the empty drug store and the theater pictured in the 1971 grand opening ad is unmistakable. The brown brick portion seen on the above left would have been the auditorium area, the lower part in front would have been the box office and concession area. I believe the stores to the left of the old theater building were added sometime after 1971.

Source: Ron Wittebols

Opened in 1969 as part of the Riverland Shopping Center. Closed in 1978. It was a single-screen suburban theatre owned and operated by R&R Theatre Company. Sister auditorium to Shelby I & II, among others. United Artists Lakeside 4 and Showcase Cinemas on 15 Mile and Van Dyke put them under. Projection room had Norelco projectors with 70mm capabilities. Managed by Barry Lietzow.

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Info Updates:
5/23/2012 - Dan Wieczorek
Shelby 1&2 was managed by Dan Wieczorek who was a room-mate and good friend of manager Barry Lietzow at the Riverland.
 Photos:6
Riverland Theatre - AUG 1971 RENDERING OF THEATER (newer photo)
AUG 1971 RENDERING OF THEATER (newer photo)
Riverland Theatre - 2018 STREET VIEW
2018 STREET VIEW
Riverland Theatre - REAR OF BUILDING SHOWING AUDITORIUM AREA
REAR OF BUILDING SHOWING AUDITORIUM AREA
Riverland Theatre - 1971-08-18 AD
1971-08-18 AD
Riverland Theatre - AUG 1971 RENDERING OF THEATER (newer photo)
AUG 1971 RENDERING OF THEATER (newer photo)
Riverland Theatre - 1971 AD
1971 AD
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