HomeMovie TheatersThe Riviera Powered by Emagine

The Riviera Powered by Emagine - Farmington Hills MI

Address: 30170 Grand River Ave
City: Farmington Hills
State: MI
Zip: 48336
County: Oakland
Open: 1990
Capacity: 9 Screens 2100 Seats
Owner History: United Artists, Phoenix, Cloud Nine Theater Partners, eMagine
Theater Type: Multiplex
Number of visits to this page: 12925

Please note that location entries may feature older photos or post card views that may not represent the current appearance, features, addresses, phone numbers, or contact names of the attraction. This site is intended to be a historical as well as current record of various attractions but it is not always possible to have up-to-date information due to the vast number of locations featured here. We ask you consult the propietor for current information.

General Information:

The West River Theater was opened in 1990 by United Artists Theaters and is located on the site of the former Grand River Drive-In [sort of]. Phoenix Theaters renovated and re-opened the theater on May 15, 2003. All screens currently have digital sound. On April 30, 2015 it was taken over by Cloud Nine Theater Partners and renamed Riviera Cinema. By 2019 it had been taken over by Emagine Entertainment.

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Info Updates:
4/13/2015 - Kim Connell
Now changing over once again to a luxury theater, owned by the same group that owns the Maple Theater. There is an article in MetroTimes online. Swanky new movie theater to open April 30 in Farmington Hills Posted By Alysa Offman on Mon, Apr 13, 2015 at 1:23 PM The Riviera Cinema, a brand new, nine auditorium theater, will open in Farmington Hills on Thursday, April 30. The swanky cinema will feature wall-to-wall screens in its auditoriums, state-of-the-art sound systems and film projection, high-backed rockers and VIP recliners. Doesn't sound like your typical cineplex, does it? The Riviera Cinema will also feature a cocktail lounge with an extended menu in addition to the usual concession fare. The theater is owned by the Cloud Nine Theater Partners, LLC. The company also owns the Maple Theater in Bloomfield Township. In 2012 they revamped that theater to include a coffee shop, a full bar, new seats with more leg room, and larger, 3-D capable screens. “Return to elegance in this grand new movie palace. Imagine yourself back in an era when movie-going was a special event. Now everything is new, sleek, and modern with the finest technology,” said Cloud Nine's Ruth Daniels in a release. To celebrate the opening of the theater, a special charity event will be held on Wednesday, May 6. The event will feature a strolling supper, a signature cocktail, live music, movies, popcorn, and snacks and will benefit Jay's Juniors, National Council for Jewish Women, Oakland Early College, and Sweet Dreamzzz. Jay Towers will host. Cocktail attire is required. Tickets for the event are $100 per person. The event starts at 6 p. m. The theater will be located at 30170 Grand River Ave. , Farmington Hills.
6/20/2009 - jt
The Phoenix Theatres at West River are now under the operation of Dipson Theatres.
8/22/2003 - Detroit News
Theater owner adds site in Farmington Hills By Neal Haldane / Special to The Detroit News FARMINGTON HILLS -- Up until mid-May, Phoenix Theatres operated the only first-run movie theater in Detroit. Now, with the opening of the Phoenix Theatres at West River Centre, the company also operates the only movie theater in Farmington Hills. Cory Jacobson, Phoenix Theatres president, turned a former AMC theater in Detroit at the Bel-Air Center and the former United Artists outlet in Farmington Hills into his own movie houses. He wants them to be where moviegoers go in both communities. "I think a theater has to be a part of the community," Jacobson said. "For me, a movie theater is a place you go on your first date, or its where you take your kids to see your favorite Disney film. Its like an institution." And now he wants to add more theaters to his holdings. "We would very much like to have another theater in the city of Detroit," Jacobson said. "There is one other site that excites our interest a lot. The real estate and a lot of things have to come together to make something like that happen. Its a long process." His nine- and 10-screen theaters, however, are competing against larger ones that feature stadium-seating and 20 to 30 screens. "There are some things we do that are competitive," said Jacobson, who founded the private company with Charlie Murray. "First off, our admission prices are a lot less than theirs." Phoenix Theatre ticket prices are $7 for adults, $5 for senior citizens/children and $5 for matinees. That compares, for example, with $8.50 for adult, $5.50 for seniors/children and $5.75 matinee prices at the Star Southfield. "We give free refills on all sizes of popcorns and all sizes of drinks," he said, "Our self-serve Pepsi station cuts our concession lines by 30 percent." This year, Jacobson expects nearly 500,000 admissions in Detroit, more than double the number before he took over. Farmington Hills is expected to sell 350,000 tickets -- up from 200,000 under the previous owner. "We dont have to be the biggest or turning the largest numbers," Jacobson said. "We can be successful in our own little corner of the world. Thats what makes Detroit work and I think thats what will make this (Farmington Hills) work." The financial picture for theater owners is improving, both nationally and in the state, said Nancy Hagan, president of the Michigan chapter of the National Association of Theatre Owners. "The theater business is rebounding," said Hagan, who also serves as the chief financial officer for Jack Loeks Theatres, which operates eight theaters in western Michigan. "A lot of the companies have come out of Chapter 11 (bankruptcy) and are more stable than they were two to three years ago." Thats when almost a dozen movie theater operators declared bankruptcy, including Regal Cinemas, the largest movie theater operator in the country, General Cinemas, Loews Cineplex Entertainment and Carmike Cinemas. A number of Detroit-area theaters closed during that upheaval, including several AMC and Showcase Cinema screens. Some of the closed theaters were torn down, revamped for other uses, or changed hands, but "more often than not, they have closed and not re-opened," Hagan said.
The Riviera Powered by Emagine - May 8 2022
May 8 2022
The Riviera Powered by Emagine - May 8 2022
May 8 2022
The Riviera Powered by Emagine - May 8 2022
May 8 2022
The Riviera Powered by Emagine - May 8 2022
May 8 2022
The Riviera Powered by Emagine - Aug 2003 As Phoenix
Aug 2003 As Phoenix
The Riviera Powered by Emagine - Feb 2003 As Ua
Feb 2003 As Ua
The Riviera Powered by Emagine - Feb 2003 As Ua
Feb 2003 As Ua
The Riviera Powered by Emagine - 1990-10-05 Ad
1990-10-05 Ad
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