The West River Theater was opened in 1990 by United Artists Theaters and is located on the site of the former Grand River Drive-In [sort of]. Phoenix Theaters renovated and re-opened the theater on May 15, 2003. All screens currently have digital sound. On April 30, 2015 it was taken over by Cloud Nine Theater Partners and renamed Riviera Cinema. By 2019 it had been taken over by Emagine Entertainment.