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There is a motel still in town called the Northern View and it might be this place. It's hard to tell as the place has probably been painted over since the postcard photo was taken. It is not right on M-72 but it is within a block away. For now I will use the address of the Northern View until I hear differently.
Update 7-21-2023 from Don Harrison - Up North Memories:
Four Seasons Motel was at Nolan and 8th Streets 110 Nolan Street just West of the Blinker light at M-72 along the AuSable River in Oscoda County. Not the Northern view. I noticed the corner street sign in the view.