Faygo Beverages, Inc., is a soft drink company headquartered in Detroit, Michigan. The beverages produced by the company, branded as Faygo or Faygo Pop, are distributed in the Midwestern, Mid-Atlantic, and Central Southern regions of the United States, as well as southern and Western Canada. Faygo is exported to Europe by Keeptain Distrib, a French distributor, an official distributor of Faygo. Faygo Beverages, Inc., is a wholly owned subsidiary of the National Beverage Corporation and started in Detroit, Michigan, in 1907 as Feigenson Brothers Bottling Works.
Flavors that are suggested for new products are approved by a committee that meets quarterly, which also remove low sellers off the market. The company's best seller is Red Pop.